Adison Novosel Joins AthleteGEM™ NIL Signature Natural Diamond Initiative, Immortalizing Her Legacy Through Limited-Edition Bespoke Diamonds
Arizona State University women’s basketball standout Adison Novosel has been selected to join the prestigious AthleteGEM™ NIL Signature Natural Diamond Initiative, a groundbreaking program that celebrates athletes by transforming their stories into timeless, ethically sourced natural diamonds.
Novosel, a senior guard for the Sun Devils, becomes one of the latest athletes to partner with AthleteGEM™, a trailblazer in the Name, Image, and Likeness (NIL) space. The initiative, in collaboration with VD Global, a De Beers Diamond Sightholder, offers athletes a unique opportunity to create bespoke diamonds that reflect their personal journeys and achievements.
“Adison Novosel embodies the resilience and determination that we celebrate at AthleteGEM™,” said Danny White, Founder and CEO of AthleteGEM™. “Her journey—marked by perseverance on and off the court—is a testament to the enduring spirit of athletes. We’re honored to help her create a legacy that will shine as brightly as the diamonds we craft.”
Bridging the NIL Memorabilia Gap
While the NIL era has opened up numerous opportunities for athletes, there remains a significant gap in the market for meaningful, lasting memorabilia that truly captures an athlete's legacy. AthleteGEM™ is uniquely positioned to fill this void, offering a solution that goes beyond traditional merchandise and collectibles.
“We’ve identified a crucial gap in the NIL memorabilia market,” explains White. “Fans are hungry for collectibles that carry real significance and lasting value. Our diamond collectibles offer just that—a tangible piece of an athlete’s journey that will endure for generations.”
Each limited-edition diamond is laser-inscribed with Novosel’s signature, a personal message, and its exclusive edition number (e.g., 1/25), authenticated by the Gemological Institute of America (GIA). This initiative not only provides financial support for Novosel’s athletic and academic goals but also pioneers a new model for athletes to monetize their legacy through luxury collectibles.
A Legacy Forged Under Pressure
Much like natural diamonds, Novosel’s story is one of transformation under pressure. From her early days at Saint Francis (PA) to her current role at Arizona State, she has consistently demonstrated grit and determination. Her ability to overcome challenges and contribute to her team’s success mirrors the journey of a diamond, formed over billions of years under extreme conditions.
“Our diamond collectibles aren’t just items to be stored away,” says Grant Sapkin, COO and Partner at AthleteGEM™. “They’re wearable pieces of history that allow fans to carry the inspiration of their favorite athletes with them every day. Adison’s journey is a perfect example of how these collectibles can tell a story that resonates far beyond the court.”
Creating Lasting Value
In a market where digital collectibles and NFTs have gained popularity, AthleteGEM™ offers something tangible and enduring. Natural diamonds, with their inherent value and longevity, provide a perfect medium for preserving an athlete's legacy.
“We’re not just creating collectibles; we’re crafting heirlooms,” said Bhavya Vaghasia, Co-Founder of AthleteGEM™ and CEO of Luxury at VD Global. “These pieces will retain their value and significance long after an athlete’s playing career has ended.”
Looking Ahead
As Novosel prepares to close out her collegiate career, this partnership marks a new chapter in her journey. “This is just the beginning,” said Sapkin. “We’re excited to see how this partnership grows and how Adison’s story can inspire others to chase their dreams, no matter the obstacles.”
A Call to Athletes: Own Your Legacy
AthleteGEM™, alongside VD Global, invites athletes across all sports to create their own Signature Natural Diamond Series—a fusion of bespoke craftsmanship and NIL innovation.
Don’t just chase greatness—eternalize it.
Visit www.athletegem.com to learn how AthleteGEM™ is revolutionizing NIL through legacy-driven collectibles.
About AthleteGEM™
AthleteGEM™ is the leader in premium, officially licensed NIL memorabilia, bridging the gap between elite sports and luxury craftsmanship. Founded by Danny White, a former college football captain and 35-year diamond industry veteran, the brand empowers athletes to transform their stories into timeless natural diamond collectibles.
Partnering with VD Global, a De Beers Diamond Sightholder, AthleteGEM™ ensures each piece is responsibly sourced, GIA-certified, and laser-inscribed for authenticity.
In an era where athletes deserve more than transactional NIL deals, AthleteGEM™ redefines legacy-building—one diamond at a time.
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